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Organizers of the second annual Ford Lake Frozen Leap hope to double the amount of money raised from last year with all proceeds benefiting the American Heart Association.
emYOU! The Magazine and Lake Shore Apartments are teaming up again this year to put on the event, which will begin at 11 a.m. Feb. 13 at The Lake Shore Apartments, 2500 Lakeshore Blvd.
Last year the minimum amount of money needed per team was $20. Organizers say they raised a little more than $4,000.
This year teams or individuals need to raise $40 to participate and help meet the $8,000 goal. So far six teams have signed up for the leap and $325 has been raised.
“Last year it was twenty bucks, but we wanted to raise more money this year,” said Tim Adkins, Managing Partner of Pakmode Publications, LLC, which publishes emYOU! The Magazine. “People were just coming, and they were like ‘this is really cool, here’s twenty bucks.' "
Adkins said last year one enthusiastic woman came to the event to jump into the water wearing a neck brace. Other jumpers and event officials were wondering if she should jump, but she was determined and she took her neck brace off and jumped in.
Adkins said that the enthusiasm of last year’s attendees and their willingness to donate money led to their decision to try to up the ante. Adkins said last year some people who came to the event to observe ended up taking the leap themselves.
“Last year the Ann Arbor News, when it was still the Ann Arbor News, sent a photographer to cover the story and he saw what was going on and donated money and them he jumped in himself,” Adkins said.
There will be an EMT in the water to get the jumpers out quickly, and the Ypsilanti Fire Department will be on hand to monitor the safety of the event.
Anyone is able to jump; entrants have to start a team or join one and raise the $40 dollar minimum. Participants can register in advance or at the event.
What to know
When: From 11 a.m. – 3 p.m. Saturday, Feb. 13.
11 a.m. – 12 p.m.: Registration (Sign in, hand in money raised)
12 – 2 p.m.: Leap (Jump in with your team)
2 – 3 p.m.: Meltdown Mingle (Awards, coffee and hot chocolate)
For more information on the Ford Lake Frozen Leap including registration information click here.