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Chuck Johnson feels right at home in his new business on West Cross Street.
Along with his wife Dianne, the Willow Run High School graduate opened a Toarmina’s Pizza in Ypsilanti Friday.
The building, on the southwest corner of Adams and Cross streets, has seen several different pizza restaurants since the Monaghan brothers launched what is now Domino’s Pizza from the location nearly 50 years ago.
Johnson said he thinks quality product and name recognition will help keep his business in operation for a long time. Delivering pizza sizes twice as big as competitors, including a 24-inch pie, won’t hurt either.
However, he said it’s a good tasting pizza coupled with customer service that makes or breaks a pizza restaurant.
“We make our own dough,” Johnson said. “We don’t freeze any of the meats.”
Johnson, who’s two children attend Brick Elementary in the Lincoln Consolidated School District, purchased his first pizza restaurant, a Toarmina’s Pizza in Brighton, on the Internet after taking a buyout from the Ford Motor Company in 2007.
Dianne said she was let go from her position at Borders’ corporate headquarters in Ann Arbor during downsizing at the company.
“We never wanted to be in Brighton,” Johnson said. “This fit is perfect.”
Johnson said he is currently selling his Brighton store, and just recently found a buyer. He said the move to Ypsilanti from Brighton is moving quickly.
“Maybe too quickly,” He said. “My sign should be here Saturday.”
Lou Toarmina founded his Westland-based pizza franchise more than 20 years ago. He said there was an Ypsilanti location at the same spot Johnson opened his store at for about five years early on in the company’s history.
“We belong in Ypsilanti,” Toarmina said, referencing a strong student following the company had enjoyed from EMU students.
“We weren’t there that long,” he said. “But, we made a mark.”
To promote his business, Johnson said he has printed 32,000 flyers to distribute in the area, as well as 1,000 magnets.
The company offers pizza as well as sandwiches, salads, chicken wings and other appetizers. Dianne said the delivery area will be quite extensive, though it may take some time to know what the specifics will look like.
There’s a big map on the business’s wall the Johnsons are studying as to pin down who the store will be able to service.
“We’re going to try and do a big area,” Dianne said. “As business picks up we’d like to go wider and wider.”